Etalon Spectra Pricing
Start with one free scan every 30 days. Run Etalon Spectra with your own team, have Etalon implement the enforcement layer, or scope a multi-domain program. Paid plans are available annually or in 90-day terms.
Built for any site that sets cookies or runs tracking scripts. Spectra tests every one of them, and Etalon fixes what leaks.
See the observed gap.
$0
No expiration. No credit card required.
Run one Etalon Spectra audit every 30 days and review a limited view of the observed tracking behavior.
Run a free scanIncludes:
Self-serve platform
$249 / month
Billed annually — $2,988/year
Save $600/year compared with quarterly
$299 / month
$897 per 90-day term
For teams with in-house GTM and analytics capability that want to scan, remediate, validate, and maintain one domain.
Start freeEverything in Free, plus:
Platform + Etalon engineers
$249 / month
+ one-time setup fee*
Billed annually — $2,988/year
$299 / month
+ one-time setup fee*
$897 per 90-day term
For organizations that want Etalon to configure the implementation, verify the result, and hand back a documented system.
Talk to an engineerEverything in Organization, plus:
Multi-domain program
Proposal-based
From $15,000/year
For portfolios, multi-property operators, and complex tracking environments that require custom cadence, engineering scope, and support.
Request a proposalEverything in Guided Implementation, plus:
One intentional CCPA violation can cost up to $7,988. A year of Organization costs $2,988.
Plan comparison
Audit scans observe the tracking stack. QA certification scans verify a remediated implementation against Etalon’s technical criteria. The table separates those functions so the limits are explicit.
Scroll the comparison to see all plans and features. Use the arrow keys when the table is focused.
| Feature | Free | Organization | Guided Implementation | Enterprise |
|---|---|---|---|---|
| 01 / Scanning and reporting | ||||
| Audit scans | 1 every 30 days | Unlimited | Unlimited | Custom cadence |
| Report access | Partial | Full, unredacted | Full, unredacted | Full, custom scope |
| AI remediation briefings | Not included | Included | Included | Included |
| Automated re-scans | Not included | Monthly | Monthly | Custom cadence |
| Dashboard access | Basic | Full | Full | Full, scoped |
| 02 / Enforcement and certification | ||||
| Etalon Opt-Out Mode template + guide | Not included | Included | Included | Included |
| GTM + CMP configuration | Not included | Self-implemented | Configured by Etalon | Custom scope |
| QA certification scans | Not included | 3 per 90 days | 3 per 90 days + handoff validation | Custom cadence |
| GDPR and Consent Mode v2 checks | U.S. only | Included | Included | Included |
| Etalon Compliance Certificate | Not included | 1 per 90-day window | 1 per 90-day window | Custom cadence |
| Implementation training | Not included | Not included | Included | Included |
| Architecture documentation | Not included | Not included | Included | Included |
| Server-side implementation | Not included | Not included | Architecture-dependent | Included when scoped |
| 03 / Account and support | ||||
| Included domains | One domain per scan | 1 | 1 | Multiple per agreement |
| Support | None | Email + direct engineer | SLA-backed + dedicated contact | |
| Kickoff + architecture review | Not included | Not included | Included | Included |
| Product updates and new features | Basic free access only | Included | Included | Included |
| Contract term | No paid term | Annual or 90 days | Annual or 90 days + setup fee | Annual agreement |
Why 90 days
An Etalon Compliance Certificate documents the observed technical state of a domain at the time of a qualifying QA scan. It remains valid for 90 days. Because tags, vendors, consent settings, and site releases change, continued certification requires a fresh validation cycle rather than a one-month subscription followed by a longer-lived certificate.
Run audit scans and identify tracking behavior that requires attention.
Apply Etalon Opt-Out Mode or complete the required engineering changes.
Run the included QA certification scan and issue a 90-day certificate when the implementation meets Etalon’s technical criteria.
A certificate reflects the technical behavior observed during validation. It is not legal advice or a guarantee of an organization’s overall legal compliance.
Free provides one Etalon Spectra audit scan per rolling 30-day window, a partial compliance report, and basic dashboard access. It does not include AI remediation briefings, Etalon Opt-Out Mode, full reports, support, QA certification scans, or an Etalon Compliance Certificate.
Annual billing is $1,188 paid for a 12-month term, equivalent to $249 per month. Quarterly billing is $387 paid every 90 days, equivalent to $299 per month. Quarterly is the shortest paid subscription term.
An Etalon Compliance Certificate is valid for 90 days. The minimum paid term matches that validation window so a customer cannot purchase one month of access and retain a certificate beyond the subscription period that supports it.
No. Audit scans observe and report tracking behavior. A QA certification scan is the controlled validation used after remediation to determine whether a 90-day Etalon Compliance Certificate can be issued.
A certificate is valid for 90 days from issuance. A new qualifying QA scan is required for the next certification window because the tracking stack can change between releases.
The setup fee covers the scoped implementation work, including the architecture review, GTM and CMP configuration, QA verification, training, and documentation. Final scope depends on tag count, vendor footprint, CMP configuration, and implementation complexity, so the fee is quoted after review.
Guided Implementation is designed for organizations that want Etalon engineers to configure and verify the enforcement layer. Organization is intended for teams that can implement and maintain the supplied GTM template themselves.
Organization and Guided Implementation include one domain. Enterprise supports multiple domains under a scoped agreement.
No. Etalon verifies defined technical behavior in the tracking stack at the time of validation. Etalon is not a law firm, and its reports and certificates do not replace legal advice, policies, disclosures, contracts, or broader privacy-governance work.
Start with the observed state
Use Etalon Spectra to see what continues firing after opt-out. Upgrade for full self-service access, or bring the findings to an Etalon engineer.
